i was the Creative Director, Lead Designer, and Brand Manager at Landmark Recovery. my team and I worked to create video, audio, and digital content to help people find substance use disorder (SUD) treatment
website redesign
brand awareness commercials
our brand awareness campaigns were created to show that treatment at Landmark recovery is facilitated by a team dedicated to the success of our clients. we also want to create visual content that is authentic and stands out from others in our vertical.
I ideated the concept for this campaign, developed the story board and creative brief.
humans of recovery
humans of Recovery is an episodic visual project that showcases the incredible stories of people living in recovery. We explored the broad spectrum of substance use disorders to show the universality of addiction in hopes to end stigma, and show the positive outcome of recovery.
I developed the visual identity (logo, colors, aesthetic) and provided creative direction for episo
international overdose awareness day campaign
the first commercial we created at Landmark Recovery. we invited people who had lost a love one to an overdose to show that almost everyone is effected by loss due to overdose. we planned the commercial in two weeks, filmed in less than a day, and spent under $5k.
live your life campaign
live you life was a campaign to show people there is hope in addiction recovery. it was also a campaign that shows the diversity of people who were once effected by substance use disorder. the main theme in this campaign was the "i was and addict" message that was utilized in all marketing tactics.
Landmark Recovery 5 year anniversary
in 2021 Landmark celebrated 5 years of saving lives at their Louisville, KY facility. i had the opportunity to coordinate the event and design some cool shirts!
